Xquizit Domains: Facebook Ad Copywriting Case Study

Xquizit Domains needed to get in front of SEOs and digital entrepreneurs who buy aged and premium domains. The goal was simple. Write ad copy that spoke directly to that audience, made the product feel like a no brainer and drove people to sign up for a free trial. All on a shoestring budget.

The Copy Approach

The audience buys domains for SEO advantage. They know what a good domain is worth, and they hate wasting time hunting for one. So the copy leaned straight into that frustration.

No fluff, no vague claims. Just a direct conversation with someone who’s been burned by bad domains and slow bidding processes before. The ad walked through four specific pain points: wasted time searching, buying domains blind, missing out on auctions and losing bidding wars, and positioned Xquizit as the solution to each one.

The CTA pushed a 30 day free trial with a soft deadline to create just enough urgency without feeling forced.

Results

• 3,119 impressions
• 41 unique link clicks
• 1.59% CTR
• $2.21 cost per click
• 4 qualified leads generated
• Total spend: $104

What the numbers say

A 1.59% CTR on a cold audience with no brand recognition is a copy win. The ad was shown to people who had never heard of Xquizit Domains and over 1 in every 100 people who saw it clicked. For context, the average Facebook ad CTR sits around 0.9%. This one ran at nearly double that on a $104 budget.

The copy did its job. It found the right nerve, said the right thing and got people moving.