Welcome to my digital space

Hi, I’m Simon Eze
I help businesses grow using Email That Actually Converts Klaviyo Flows & Email Strategy Emails That Print Revenue

With over a decade in digital marketing, I've spent the last few years going all in on one thing. Email. I work with ecommerce brands and growing businesses to build email systems that generate real, trackable revenue. Strategy, copywriting, technical setup. I handle all of it. Most brands are sitting on a goldmine in their email list and barely scratching the surface. That's where I come in. Whether you're starting from zero or trying to fix what's already broken, I'll tell you exactly what needs to happen and then go make it happen.

MY SERVICES

What I Do

Email Strategy

You don't need more tactics, you need a plan that actually fits your business. I look at where you are, what you have and what you're leaving on the table. Then I build a strategy around your goals, not guesswork.

Email Automation & Flows

Welcome series, abandoned cart, post purchase, winback. I set up the automations that run in the background and bring in revenue without you lifting a finger. Klaviyo is my home base but I work across all major platforms.

Email Copywriting

Emails people open, read and click. I write in your brand voice. Not stiff, not salesy, not loaded with exclamation marks. Just copy that connects with the right person at the right moment.

Campaign Management

Product launches, promotions, newsletters, seasonal sends. I plan and write campaigns your subscribers actually want to receive and that move the needle when it matters most.

List Health & Deliverability

A big list means nothing if your emails are landing in spam or going to people who checked out two years ago. I clean, segment and maintain your list so the right people keep seeing your emails.

Email Audit

Connect with your audience and drive conversions with email marketing. Create and execute email campaigns that engage subscribers and promote your products or services in a personalized and effective manner.

Visit my portfolio and keep your feedback

My Portfolio

How a Pet Food Store Gained an Extra 31% in Revenue Through Flows & Email Campaigns

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In 2 months, the brand re-engaged potential customers and started selling big – built from zero email infrastructure on Klaviyo and Shopify.

Key Results

6.5%Desktop Sign-up Rate

5.9%Mobile Sign-up Rate

$14,500Welcome Flow / Month

$2,400Abandoned Checkout / Month

$1,100Browse Abandonment / Month

$667Abandoned Cart (First 4 Days)

~$600Avg Revenue per Campaign

+31%Overall Revenue Increase

The Challenge

This client came in with almost no email marketing in place. And I mean no flows, no segmentation, not even a strategyy.

The Shopify store was sitting on untapped subscriber data.

So after conducting analysis thoroughly, we found out that just 3 core things needed fixing before anything else could happen:

No foundational flows – zero automated engagement with subscribers
No audience segmentation – everyone was getting the same message
No data-driven campaigns – sends were ad hoc with no performance tracking

The Strategy

So we integrated Klaviyo with Shopify and an entire email system was built from scratch.

Pop-up forms to capture emails
Segmented lists for targeted messaging
Seven automated flows covering every stage of the customer lifecycle.

Then, once the flows were producing results, 6 monthly campaigns were added on top to keep revenue consistent.

The flows built were:

Welcome
Abandoned Checkout
Abandoned Cart
Browse Abandonment
Post-Purchase
Sunset
Win-Back

Pop-Up Opt-in Form

Since this is the list-building engine, we unleashed a well-designed pop-up that was hitting 6.5% on desktop and 5.9% on mobile in sign up rates.

We made sure we have a solid number before a single email goes out. Although initially it was doing about 4.5%, we optimized and split tested to hit our acceptable number.

Welcome Flow: $14,500 / Month

The welcome flow has three emails over 4 days.

Every new subscriber gets a sequence that introduces the brand, addresses common objections, and gives people a reason to buy. At $7.90 revenue per recipient, this single flow pays for itself over and over.

Metric	Result
Revenue	$14,500 / month
Revenue per Recipient	$7.90
Number of Emails	3 emails over 4 days
Audience	New subscribers

Abandoned Checkout Flow – $2,400 / Month

We all know that abandoned checkouts are where the hottest prospects reside. These are shoppers who got all the way to checkout and left, so we did our best work on this flow.

3 emails over four days (the best sequence for this flow), each nudging them back with increasing urgency.

$7.03 per recipient.

This flow alone could justify the entire email setup.

Metric	Result
Revenue	$2,400 / month
Revenue per Recipient	$7.03
Number of Emails	3 emails over 4 days

Browse Abandonment Flow — $1,100 / Month

Two emails triggered when someone browses products but adds nothing to cart. First fires at 2 hours, second at 2 days. Lower-intent audience, but $1.21 per recipient adds up to $1,100 every month running on full autopilot.

Metric	Result
Revenue	$1,100 / month
Revenue per Recipient	$1.21
Email 1 Timing	2 hours post-browse
Email 2 Timing	2 days post-browse

Abandoned Cart Flow — $667 in First 4 Days

Cart abandoners who didn’t reach checkout. The flow launched and pulled in $667.90 in its first four days — $6.24 per recipient. A strong early signal for a flow that only improves with time and testing.

Metric	Result
Revenue (first 4 days)	$667.90
Revenue per Recipient	$6.24

Campaign Performance

As for the campaigns, we’ve got like 6 campaigns/month running alongside the flows.

These are a mix of proven formats and fresh experiments. Each campaign averaged ~$600 in revenue, not counting promotional or sale-day spikes.

StridePets campaign performance overview

Client Testimonial

“Simon and his team delivered weekly reports showing exactly what was invested and what came back from it. Transparency from day one.”

Jason – COO, StridePets
★★★★★

$34,000+ Revenue in 30 Days with Klaviyo Email Marketing

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In a single month with one focused execution, Klaviyo’s share of total revenue nearly doubled – from 12% in December to 23% within 30 days.

Key Metrics

$34,000+Total Klaviyo Revenue (30 Days)

$21,000+From Flows

$12,000+From Campaigns

12% → 23%Klaviyo Revenue Share

Background

The client was an ecommerce brand focused on customer retention.

When I stepped in, Klaviyo was contributing around 12% of total store revenue. One month after the new strategy launched, that number climbed to 23%, nearly doubling email’s contribution to the business.

The $34,000+ total in that single month tells the rest of the story.

Klaviyo Dashboard – 30-Day Results

The screenshot below is from the client’s actual Klaviyo account at the close of the 30-day period.

Flows and campaigns running together, each pulling its weight.

Klaviyo revenue dashboard 30-day results

The 6-Step Process

As usual, I carried out my 6-step Klaviyo growth process.

Full Klaviyo Account Audit: Every flow, campaign, segment, and benchmark already in place was reviewed. You can’t improve what you haven’t measured properly.
Gap & Opportunity Mapping: The audit flagged room for more split testing inside existing flows and uncovered 5 new flows that hadn’t been built yet, all leaving revenue behind.
Revised Campaign Calendar: Shifted to 2–3 sends per week with a full month planned in advance. A/B testing on subject lines was built in from day one.
Segmentation Overhaul: A new hyper-engaged segment was created, high-intent subscribers who tolerate higher send frequency without bouncing off the list.
Strategy Deployment: Executed using my proven ClickUp marketing template already refined across multiple e-commerce clients.
Execution: Right designs, right messaging, right segmentation, right split tests – all firing together. And as you know, execution is where results actually happen.

A/B Testing – Subject Line Open Rates

Subject line testing was live across every campaign. The screenshot below captures open rate performance across the A/B splits.

This is the data that usually shapes what you write next month.

Klaviyo A/B subject line open rate results

Key Insight: It’s all about execution, getting the right designs, messaging, segmentation, and split tests firing together. The strategy matters, but what you actually do with it matters more. And that’s the whole point of split testing.

Results Summary

Metric	Result
Total Klaviyo Revenue (30 days)	$34,000+
Revenue from Automated Flows	$21,000+
Revenue from Campaigns	$12,000+
Klaviyo Revenue Share: December Baseline	12%
Klaviyo Revenue Share: After 30 Days	23%
New Flows Created	5
Campaign Send Frequency	2–3 per week

$700,000+ Revenue in One Year with Klaviyo Email Marketing

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In 12 months with 10 automations built in the first three months, we achieved $700,361 in attributable email revenue – 59% from flows, 41% from campaigns.

Key Results

$700,361Total Revenue (1 Year)

$413,838From Flows — 59%

$286,523From Campaigns — 41%

10Automations (First 3 Months)

Klaviyo Dashboard: Annual Revenue Overview

The screenshot below is the full-year Klaviyo summary for this client. Flows doing the heavy lifting at 59%, campaigns supporting consistently throughout the year.

Klaviyo annual revenue, $700,361 total, flows 59%, campaigns 41%

Revenue Breakdown — Flows vs Campaigns

Flow revenue attribution: $413,838 across automated sequences

Campaign revenue: $286,523 from 12 months of consistent sends

Flow Architecture

In the first 3 months into the project, we built 10 automations, covering every stage of the customer lifecycle from welcome through to win-back. Once built, they ran 24/7 without any manual effort.

Reporting & Analytics Dashboard

Every decision was backed by data from Klaviyo, Google Analytics, Shopify, and custom dashboards. Weekly and monthly reports kept the client aligned at every stage.

Reporting dashboard used for regular client performance updates

Full Strategy Breakdown

Opt-ins & List Building: Lead magnets, landing pages, and on-site capture forms to grow a clean, engaged list before anything else went live.
Segmentation: List split by behaviour, purchase history, and interests so every send reached the right person at the right time.
Email Design: Mobile-first templates, brand-consistent, built to drive clicks, not just opens.
Content Creation: Storytelling, education, promotions, and time-limited offer. A full content mix that keeps subscribers engaged month after month.
10 Automations: All configured within the first 3 months and running 24/7 across the entire customer lifecycle from day one.
A/B Testing & Analytics: Continuous subject line, copy, and CTA testing, tracked via Klaviyo, Google Analytics, Shopify, and custom dashboards.

The Takeaway: Flows generated 59% of revenue without a single manual send. That’s what building the automation infrastructure right from the start actually looks like. Campaigns added the other 41%, keeping the brand front of mind all year without the list going cold.

Results Summary

Metric	Result
Total Klaviyo Revenue (12 months)	$700,361
Revenue from Automated Flows	$413,838 (59%)
Revenue from Campaigns	$286,523 (41%)
Automations Built	10 (within first 3 months)
Reporting Cadence	Weekly & Monthly
Platforms Tracked	Klaviyo, Shopify, Google Analytics

MailChimp to Klaviyo Migration Case Study – 12% Revenue Increase

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A gluten-free snack brand migrated platforms and saw a 12% revenue increase in 30 days, with a 55% open rate on the lead nurture flow and 43% on abandoned cart.

Key Results

+12%Revenue Lift in 30 Days

43%Abandoned Cart Open Rate

14%Abandoned Cart CTR

55%Lead Nurture Open Rate

21%Lead Nurture CTR

Background

PureBite Co. produces gluten-free snack bars, co-founded by two brothers.

When Elliott reached out to me, they were running MailChimp. They had fine for basic sends, but not built for the revenue-driven automation a growing brand actually needs.

One thing that made this project stand out was that the I found PureBite on a grocery store shelf before the engagement even started, bought it, and tried it. Loved it.

When the product genuinely delivers, email marketing becomes a lot easier to write.

Klaviyo Flow Performance

These are the actual Klaviyo stats from the flows after migration. The abandoned cart numbers alone show exactly how much the client was leaving on the table with MailChimp: a 43% open rate and 14% CTR is well above industry average for any ecommerce flow.

Abandoned Cart vs Lead Nurture – Stats Comparison

Abandoned Cart Flow: 43% open rate – 14% CTR

Lead Nurture Flow: 55% open rate – 21% CTR

Metric	Result
Abandoned Cart – Open Rate	43%
Abandoned Cart – Click-Through Rate	14%
Lead Nurture – Open Rate	55%
Lead Nurture – Click-Through Rate	21%
Revenue Increase (first 30 days)	+12%

What Made It Work

The Right Platform: Klaviyo gave the segmentation, automation, and analytics muscle that MailChimp simply doesn’t have at this level for ecommerce. The migration itself unlocked capabilities that weren’t possible before.
A Methodical Plan: Every step was mapped before execution started. No guesswork, no pivoting mid-project, a structured approach run through to completion.
Two-Way Accountability: The consultant didn’t just build the strategy and hand it over. He held the client accountable to following it too. That shared ownership is what gets results across the finish line.

The Takeaway:

Revenue was up 12% within the first 30 days. For a CPG brand selling through grocery and online, that kind of email-driven lift in a single month shows exactly what switching to the right platform — and running it properly — can do.

Results Summary

Metric	Result
Revenue Increase (first 30 days)	+12%
Abandoned Cart Open Rate	43%
Abandoned Cart CTR	14%
Lead Nurture Open Rate	55%
Lead Nurture CTR	21%
Migration	MailChimp → Klaviyo
Services Delivered	Strategy, project management, full implementation

Client Testimonial

“Very methodical and good at what he does. He lays out a plan and sticks to it. But most importantly he makes you stick to the plan as well. His dedication and commitment to making this project work really stood out.”

7+ Years of Experience

My Resume

Education

Education

Master's in Computer Science (MSc)

IMO State University (2020 - 2022)

3.13/4

The program usually covers a range of topics including algorithms, data structures, software engineering, computer architecture, artificial intelligence, and network systems. It often combines theoretical coursework with practical experience in computer science research and development. Students may have the opportunity to specialize in areas such as machine learning, cybersecurity, data analytics, or human-computer interaction. The program usually culminates in a research project or thesis, allowing students to dive deeply into a specific area of interest.

Job Experience

Technical Email & SEO Manager

Blue Whale Media - (2021 - Present)

Canada

As a Technical SEO & Email Manager, I lead the efforts to enhance our clients' search engine performance by focusing on their technical aspects. My responsibilities includes conducting in-depth site audits to identify and resolve technical SEO issues like crawl errors, broken links, and site speed optimization. Email marketing was also a core part of my work here. I managed and executed campaigns across multiple client accounts, handling everything from strategy and copywriting to list segmentation, automation setup and performance reporting. I built and optimized email flows, managed deliverability, and made sure every send was going to the right audience at the right time. I worked closely with content and development teams to keep email aligned with the broader marketing goals of each client.

SEO/Email Marketing Specialist

Odesk/Upwork - (2014 - Present)

Canada

I utilized my expertise in search engine optimization to help various clients improve their online visibility and drive more traffic to their websites. Working independently across multiple clients gave me a wide base of email marketing experience fast. I set up and managed email sequences, wrote campaign copy, handled list management and reported on performance. I worked across different industries and platforms, learning how to come in cold on a client account, understand what was broken and fix it. Managing multiple projects at once while keeping clients happy taught me how to communicate clearly and deliver without hand holding.

Digital Marketing Specialist

Hyfig - (2012 - Oct 2016)

Nigeria

As an SEO Developer, I focused on optimizing websites to enhance their visibility and ranking on search engines. My role involved implementing effective SEO strategies, including keyword research, content optimization, and link building. I regularly analyzed and optimized website performance using tools like Google Analytics, adjusting the website's structure, content, and coding for better SEO results. My responsibilities also included ensuring technical SEO soundness by optimizing site speed, mobile responsiveness, and fixing crawl errors and broken links. Additionally, I collaborated with content teams to ensure that the content was SEO-friendly and aligned with our overall SEO goals.

SEO Developer

Hyfig (2010 - 2012)

Nigeria

My role involves writing and maintaining code for websites and web applications using HTML, CSS, JavaScript, and possibly server-side languages. I collaborate closely with designers, front-end and back-end developers, and project managers to develop and implement web solutions that align with Hyfig's goals. My responsibilities also include testing and debugging to ensure functionality and responsiveness, as well as learning and implementing best practices in web development. This position was a valuable opportunity for me to gain hands-on experience and deepen my understanding of web development in a professional setting.

What Clients Say

Testimonial

John Biz writing

John Benson

CEO

Sales Process Roll-out | Research and Comm Strategy

via Upwork - Apr 23, 2018 - Jun 3, 2019

John Simon is the finest Upworker I have worked with. To place this in perspective, I am also an Upworker. 3000 hours, 60 clients, quarter-million in earnings. My standards for quality are astronomically high. John is superlative across the board. Skills, communication, quality of work, and business demeanor -- all of his skills are U.S. corporate-class."

Hyfig

John Diginee

CEO

SEO Specialist

Hyfig - Mar 4, 2010 - Aug 30, 2011

As one of your past bosses at Hyfig, I have nothing but the highest regards for your work as an SEO specialist. Your ability to drive results and consistently improve organic traffic was unparalleled. Your passion for the industry was evident in your day-to-day work, always staying up-to-date with the latest trends and techniques to ensure the best results for our clients. Your attention to detail, problem-solving skills, and effective communication were valuable assets to the team. I highly recommend Simon Eze to any organization looking for a dedicated, knowledgeable, and results-driven SEO professional.

Local Web Solutions

Martin Niedenfuhr

Chief Executive Officer

White Hat SEO Outreach

via Upwork - May 2, 2019 - Jul 24, 2020

Simon is awesome. He is very knowledgeable in the SEO space and doesn't pretend to know it all. Instead he knows what he is great at and sticks with it. I love working with him!

Popular Clients

Awesome Clients

Charity Auctions Today

Bob And Ruth's

Human Proof Designs

Wellness Warrior

KW Electric Pro

Stratton Landscaping

Hyfig

Local Web Solutions

CK Digital

Pricing

Hourly

Any Email Marketing Task

$55 / Hour

Sometimes you don't need a full package. You need someone to come in, look at a specific problem and sort it out. That's what the hourly option is for. Whether it's a quick audit, a strategy session, a copy review or a deliverability issue that's been bugging you for weeks, I come in, get it done and give you clear direction on what to do next.

Email account audit

Strategy consultation

Flow or campaign review

Copy editing and feedback

Deliverability troubleshooting

Klaviyo account walkthrough

Platform migration support

Project Based

Flat Fee

$1497

You know what you need built or written and you want it done properly. This is for clients who have a specific project in mind and want a specialist to take it off their plate completely. We scope it, agree on it and I deliver it. Simple as that.

Full flow stack build (welcome, abandoned cart, browse abandonment, post purchase, winback)

Campaign copywriting package (up to 8 emails)

Full email audit with written recommendations

New subscriber welcome series (3 to 5 emails)

Product launch email sequence

List cleaning and segmentation setup

Monthly Retainer

Monthly Retainer Package

$2997 / Month

This is for brands that are serious about email and want someone running it properly every single month. You focus on your business. I handle the strategy, the writing, the flows, the campaigns, the reporting and everything in between. Most of my retainer clients see email become their top performing revenue channel within 60 to 90 days. That's not an accident. It's what happens when email gets the consistent attention it deserves.

Full email strategy and calendar planning

Up to 12 campaigns per month

Flow build and ongoing optimisation

List segmentation and management

Deliverability monitoring

Monthly performance report

Klaviyo account management

Direct access via email or Slack

Visit my blog and keep your feedback

My Blog

Let's Talk About Ideas

Contact Me

Simon Eze

Digital Marketing Strategist

Don't hesitate to reach out to me to discuss how I can help drive your digital marketing success. I would love to hear from you and answer any questions you may have. Let's work together to achieve your marketing goals and drive results for your business. Contact me today!

Phone: +1 647 879 72725 Email: simon@simoneze.com

Hi, I’m Simon Eze I help businesses grow using Email That Actually Converts Klaviyo Flows & Email Strategy Emails That Print Revenue

What I Do

Email Strategy

Email Automation & Flows

Email Copywriting

Campaign Management

List Health & Deliverability

Email Audit

My Portfolio

My Resume

Education

Master's in Computer Science (MSc)

Job Experience

Technical Email & SEO Manager

SEO/Email Marketing Specialist

Digital Marketing Specialist

SEO Developer

Testimonial

John Benson

Sales Process Roll-out | Research and Comm Strategy

Hi, I’m Simon Eze
I help businesses grow using Email That Actually Converts Klaviyo Flows & Email Strategy Emails That Print Revenue