Hi, I’m Simon Eze
I help businesses grow using Search Engine Optimization Highly Optimized Sales Funnels Marketing Automation

Objective:

The goal of this project was to improve the website’s online visibility and authority through link building using Brian Dean’s methods, specifically the skyscraper technique.

Key Results:

• Used the skyscraper technique to create high-quality, informative articles that attracted numerous backlinks from reputable sources
• Improved website ranking and organic traffic by building a strong foundation of high-quality backlinks
• Strong link building foundation enabled the site to achieve a Domain Rating (DR) of over 70 over the next few years, demonstrating the site’s credibility and authority in the eyes of Google
• Strategy helped the site generate over 25,000 visitors per month over the next few months, increasing the website’s online reach and exposure

Approach:

• Conducted comprehensive keyword research to identify target keywords and phrases
• Used the skyscraper technique to create and publish high-quality articles that addressed common questions and pain points in the industry
• Promoted the articles and acquired backlinks from reputable sources, such as industry blogs and publications
• Monitored progress and measured success with analytics and reporting tools
• Continued to maintain and improve the website’s link profile through ongoing link building and maintenance efforts

Outcome

This link building project for Charity Auctions Today, although was one of the shortest projects I ever did and didn’t end too well, was a great success at the end of the day, laying the foundation for the website’s continued growth and success. The combination of high-quality, informative articles and targeted link building resulted in increased organic traffic, improved website ranking, and a strong Domain Rating (DR) of over 70. The project demonstrates the impact that link building can have on the credibility and authority of a website, and how it can be leveraged to drive organic traffic and growth.

Bob And Ruth’s is a unique and exciting project that demonstrates my expertise in SEO and digital marketing. When I first took on the project in September 2022, the website was receiving only 10 visitors per month. However, through my efforts and dedication, I was able to grow the traffic to over 1000 highly targeted visitors per month in just 7 months.

My approach for Bob And Ruth’s was a mix of on-page and off-page optimization techniques. I began by conducting a thorough analysis of the website and identifying the areas that required improvement. I then optimized the website’s structure, content, and user experience to ensure that it was search engine friendly. Additionally, I focused on building high-quality backlinks to the site, which not only helped to increase its visibility but also boosted its credibility and authority in the eyes of search engines.

One of the keys to my success with this project was my ability to identify the right keywords to target. I used various tools and techniques to find the keywords that would drive the most relevant and high-quality traffic to the site. I then optimized the website’s content around these keywords, which helped to improve its ranking and visibility in the search results.

The Bob And Ruth’s project showcases several important skills and qualities that make me a valuable asset as an SEO titan:

1. Results-driven approach: My ability to grow the traffic to the site from 10 visitors per month to over 1000 in just 7 months is evidence of my commitment to delivering results for my clients.
2. On-page optimization expertise: By conducting a thorough analysis of the website and optimizing its structure, content, and user experience, I demonstrated my ability to create a search engine-friendly website.
3. Keyword research and targeting: By finding the right keywords to target, I was able to drive highly relevant and high-quality traffic to the site, which improved its visibility and ranking in the search results.
4. Backlink building skills: My focus on building high-quality backlinks not only increased the site’s visibility but also improved its credibility and authority in the eyes of search engines.
5. Continual improvement: This project is still ongoing, and I am continuously monitoring and optimizing the site to maintain its high traffic and improve its performance.

Overall, the Bob And Ruth’s project showcases my ability to deliver results, implement effective SEO strategies, and continuously improve the performance of a website.

Result:

Generated over $50,000 in sales for the client with a conversion rate of 2.5%

Overview

In this project, I was tasked with creating and executing a Facebook Ads campaign for the Health Living Blog. The goal was to drive sales and increase conversions for the client. I approached this project with a data-driven approach, conducting thorough research and analysis to identify the target audience and their behavior patterns on the platform.

The ads were designed using some of the best copywriting techniques in the world, incorporating attention-grabbing headlines, emotional hooks, and compelling calls to action. The ads were carefully crafted to resonate with the target audience and drive them to take action.

The results of the campaign were outstanding. In just 4 months, I was able to generate over $50,000 in sales for the client with a conversion rate of 2.5%. This was one of the highest conversion rates in the industry, and a testament to the effectiveness of the campaign.

Xquizit Domains, known for its top-notch aged domains, aimed to boost participation in its domain auctions without spending too much. We decided to give a small-budget Facebook Ads campaign a shot to see if we could attract SEOs and digital entrepreneurs.

Campaign Objectives

• Generate website leads for domain auctions.
• Raise awareness of Xquizit Domains among SEOs and digital entrepreneurs.
• Gather insights for future campaigns.

Strategy

We created eye-catching visuals and engaging ad copy aimed at SEOs and digital entrepreneurs looking for premium domains. The ads showcased the ease and benefits of using Xquizit Domains, like saving time and getting access to quality domain lists, detailed analytics, and timely alerts.

Ad Creatives

• Visuals: The ad featured bright, engaging graphics with domain-related icons like analytics, alerts, and bidding assistance.
• Copy: The ad copy was straightforward, addressing pain points like finding quality domains and the hassle of bidding wars. Key benefits were emphasized to quickly grab attention.

Execution

• Ad Placement: Facebook and Instagram.
• Target Audience: SEOs, digital marketers, and entrepreneurs.
• Budget: $104.07

Results

• Impressions: 3,119
• Unique Link Clicks: 41
• Click-Through Rate (CTR): 1.59%
• Cost Per Click (CPC): $2.21
• Leads Generated: 4
• Lead Conversion Value: $40.00

Insights and Learnings

• Targeting: The campaign effectively reached the right audience, shown by a decent CTR of 1.59%.
• Ad Engagement: The visuals and ad copy resonated with the audience, resulting in 41 unique link clicks.
• Budget Efficiency: With a total spend of just $104.07, the campaign maintained an economical CPC of $2.21.
• Lead Quality: Generating four leads valued at $40.00 each demonstrated the campaign’s potential to drive quality prospects.

Conclusion

The Xquizit Domain Auction Facebook Ads Campaign showed that even with a modest budget, significant results are possible. By focusing on clear pain points and offering tangible benefits, we attracted quality leads and met our campaign goals.

This successful small-scale campaign sets a solid foundation for future marketing efforts, proving that a well-targeted, creative approach can deliver results without requiring a huge investment.

Client: Blue Whale Media (My own agency)

Objective: Promote and sell an AI Chatbot solution, set up appointments, and nurture leads using GoHighLevel.

Strategy:

Landing Pages and Funnels:

• Created an AI ChatBot offer page: AI ChatBot Offer
• Additional support pages:
  • Booking page: Book a Call
  • Onboarding page: Onboarding
  • Onboarding checklist: Checklist
  • Pricing page: Pricing

Workflow Automation:

• Set up automated workflows for different customer interactions like appointment confirmations, reminders, and follow-ups.
• Example workflows:
  • Appointment Confirmation + Reminder
  • Sales Call Zoom Link Clicked
  • No-Show (Sales Call)
  • New Sale + Onboarding Call Nurture
  • Onboarding Call Confirmed + Reminders
  • Onboarding Call Zoom Link Clicked
  • Onboarding No-Show
  • Opt Out – DND
  • New Onboarding Notification (Internal Email)
  • Proven Strategies for 100 New Customers
• See attached image for a full list of workflows.

Lead Capture and Nurture:

• Created an opt-in offer to attract potential customers: Opt-In Offer
• Designed email series workflows to nurture leads and guide them through the sales process.
  • Email series workflow examples:
    • Email Series Workflow 1
    • Email Series Workflow 2

Results:

• Better Engagement: The AI ChatBot and landing pages led to more user interaction on the website.
• Efficient Appointment Setting: Automated workflows made setting and confirming appointments easier, with fewer no-shows.
• Effective Lead Nurturing: The email series helped move leads from initial interest to conversion.
• Increased Conversions: The campaign helped Blue Whale Media attract more clients and increase overall conversions.

Conclusion

The simple campaign management for Blue Whale Media showed how GoHighLevel can integrate different marketing strategies into one smooth system. Using AI ChatBots, landing pages, and automated workflows, the campaign effectively engaged potential customers, streamlined operations, and nurtured leads, setting a solid foundation for future growth.

This case study highlights how you use GoHighLevel to deliver effective marketing solutions, showing its value in achieving real results for your agency.

Objective:

Improve customer engagement and support on multiple websites using AI ChatBots.

Strategy:

Deployment Sites:

• Wellness Warrior
• Southside Dentistry
• Dayton Dental Care
• Hyfig

AI ChatBot Features:

• Instant Responses: The ChatBot provides immediate answers to common customer questions.
• 24/7 Availability: The ChatBot offers round-the-clock support, ensuring customers can get help anytime.
• User Engagement: Interactive elements to keep users engaged and assist them in navigating the website.

Implementation Process:

• Site Analysis: Reviewed each site to understand specific needs and customer pain points.
• Custom ChatBot Configuration: Tailored the ChatBot for each site to address unique requirements and frequently asked questions.
• Integration: Added the ChatBot to the sites with seamless design integration to match the site aesthetics.
• Testing: Conducted thorough testing to ensure the ChatBot functions correctly and meets user expectations.
• Monitoring and Optimization: Regularly monitored ChatBot performance and made necessary adjustments based on user interactions and feedback.

Results:

Wellness Warrior:

• Increased User Engagement: Users interacted with the ChatBot for information on health topics, leading to longer site visits.
• Better Support: Provided instant help, reducing the number of support tickets.

Southside Dentistry:

• Improved Appointment Scheduling: Users easily scheduled appointments through the ChatBot, leading to more bookings.
• 24/7 Support: Provided after-hours assistance, improving customer satisfaction.

Dayton Dental Care:

• Enhanced User Experience: The ChatBot answered common dental care questions, making the site more user-friendly.
• Higher Conversion Rates: More users converted to booked appointments thanks to easy access to information.

Hyfig:

• Streamlined Customer Support: The ChatBot handled frequent inquiries, freeing up staff to focus on more complex issues.
• Increased Interaction: Users engaged more with the site due to the interactive ChatBot features.

Insights and Learnings:

• Targeted Responses: Customizing the ChatBot to address specific site needs was crucial for success.
• Continuous Improvement: Regular monitoring and updates based on user feedback enhanced ChatBot effectiveness.
• User-Friendly Design: Ensuring the ChatBot was easy to use and visually integrated with each site helped maintain a consistent user experience.

Conclusion:

Deploying AI ChatBots across multiple websites significantly improved customer engagement and support.

Each ChatBot was tailored to meet the specific needs of its site, providing instant, 24/7 assistance that enhanced user satisfaction and streamlined operations. This case study demonstrates the effectiveness of AI ChatBots in improving website functionality and customer experience.

In this case study, we’ll explore an outreach email campaign designed to generate leads for a deck building company. The goal was to connect with potential customers and refer them to our client who was temporarily unavailable.

Campaign Overview

We targeted 254 leads in two separate email sequences. Our primary objective was to gauge the effectiveness of our email content and its ability to generate responses and potential business opportunities.

Email Sequence Details

Sequence 1

• Leads Targeted: 254
• Emails Sent: 115
• Open Rate: 48.7% (56 emails opened)
• Click Rate: 0% (0 clicked, no links included)
• Reply Rate: 9.57% (11 replies)
• Appointments Booked: 9

Sequence 2

• Leads Targeted: 216
• Emails Sent: 173
• Open Rate: 41.62% (72 emails opened)
• Click Rate: 0% (0 clicked, no links included)
• Reply Rate: 3.47% (6 replies)
• Appointments Booked: 11

Email Content

The email content used in our campaign was designed to be straightforward and personal. Here’s an example of the email sent:

Subject: Looking for a Deck Building Company to Send Phone Calls

Hi there,

Would you be the right person to talk to about referring some customers your way?

I recently built a website for one of my deck building clients but he’s kind of out of town, and it’s generating steady leads for services.

I just don’t wanna lose these leads. I know how valuable they are and I’ve got about 3 right now in and around Milwaukee. I just need to give them off to somebody for a while until I figure out what to do with the site.

So if you’re taking in more work, please let me know and I would be happy to provide you with more information and answer any questions you may have.

Analysis

Open Rate:

Sequence 1 had a slightly higher open rate (48.7%) compared to Sequence 2 (41.62%). This indicates the subject line and sender information were engaging enough for recipients to open the emails.

Click Rate:

Both sequences had a 0% click rate, which is expected since no links were included in the emails. Future campaigns might benefit from including relevant links or CTAs.

Reply Rate:

Sequence 1 had a higher reply rate (9.57%) compared to Sequence 2 (3.47%). This indicates that the email content in Sequence 1 was more engaging or relevant to the recipients.

Appointments Booked:

Sequence 1 resulted in 9 appointments booked, while Sequence 2 led to 11 bookings. This shows that the campaign successfully converted email engagements into tangible business opportunities.

Conclusion

The outreach email campaign showed potential with reasonable open and reply rates and successfully converted engagements into appointments. By refining the email content, enhancing the CTA, and implementing a follow-up strategy, we can expect even better results in future campaigns.

In this case study, we’ll take a look at an outreach email campaign designed to generate leads for a car detailing company. The objective was to connect with potential customers and refer them to our client who was temporarily unavailable.

Campaign Overview

We targeted 111 leads in a single email sequence. Our goal was to measure the effectiveness of the email content in generating responses and securing potential business.

Email Sequence Details

• Leads Targeted: 111
• Emails Sent: 46
• Open Rate: 82.61% (38 emails opened)
• Click Rate: 0% (0 clicked, no links included)
• Reply Rate: 13.04% (6 replies)
• Appointments Booked: 4

Email Content

The email content was crafted to be straightforward and personal. Here’s an example of the email sent:

Subject: Looking for a Car Detailing Company to Send Phone Calls

Hi there,

Would you be the right person to talk to about referring some customers your way?

I recently built a website for one of my car detailing clients but he’s kind of out of town, and it’s generating steady leads for services.

I just don’t wanna lose these leads. I know how valuable they are and I’ve got about 12 right now in and around Kitchener. I just need to give them off to somebody for a while until I figure out what to do with the site.

So if you’re taking in more work, please let me know and I would be happy to provide you with more information and answer any questions you may have.

Analysis

1. Open Rate:
   • The campaign had a high open rate of 82.61%. This indicates that the subject line and sender information were compelling enough for recipients to open the emails. For cold outreach, this is an impressive open rate, showing that the initial contact was well-received.
2. Click Rate:
   • The click rate was 0%, which was expected since no links were included in the emails. Including relevant links or CTAs in future campaigns might help improve this metric.
3. Reply Rate:
   • The campaign had a reply rate of 13.04%. This shows that the email content was engaging enough to elicit responses from recipients. For cold outreach, a double-digit reply rate is quite significant and indicates strong engagement.
4. Appointments Booked:
   • The campaign resulted in 4 booked appointments. This demonstrates that despite being a cold outreach campaign, it successfully converted a portion of the engaged leads into appointments.

Conclusion

The outreach email campaign for car detailing leads showed potential with a high open and reply rate, especially for cold outreach. The results are promising, highlighting the effectiveness of the initial engagement strategy.

The fact that it led to 4 booked appointments shows tangible success. By refining the email content, enhancing the CTA, and implementing a follow-up strategy, we can expect even better results in future campaigns.

Objective:

To establish partnerships with web design professionals by offering SEO expertise in exchange for collaboration on client projects.

Campaign Overview:

We used a two-step email sequence targeting web design professionals in Toronto. The goal was to propose a mutually beneficial partnership where we handle the SEO while they focus on web design.

Email Sequence:

Step 1: Initial Email

Subject Line: Looking for an Expert Web Designer to Partner With

Email Content:

Hi there,

Hope you’re doing great!

I’m [Your Name] from [Your Company] and I’d love to partner with [Business Name].

I came across your portfolio and was thoroughly impressed with your work.

So here’s the deal: As you already know, SEO is becoming increasingly important for businesses to succeed online, and I believe that by partnering with you, we can offer your clients a complete online solution that really sets them apart.

I’ll handle all the technical SEO stuff and help your clients’ websites rank higher on search engines, while you continue to do what you do best – create amazing websites.

We’ll work together to deliver real results for your clients, and we’ll split the profits.

Sounds like a no-brainer, right?

I understand that you’re probably busy, but I’d love to grab a quick call with you to chat about this opportunity in more detail. Let me know if that works for you, and we can set a time that works for both of us.

Thanks for considering this partnership, and I hope to hear back from you soon!

Best,
[Your Name]

Outcome: Sent to 380 recipients. 55.79% open rate, 9.47% click rate, 3.68% reply rate.

Step 2: Follow-Up Email (Sent 3 days later)

• Email Content:vbnetCopy code
• Hi there, Just wanted to follow up on my previous email about partnering up for web design and SEO services. I’m really excited about the potential benefits for both of us. Let me know if you’re interested or have any questions. Looking forward to your response. Best, [Your Name]
• Outcome: Sent to 36 recipients. 42.9% open rate, 3.15% click rate, 1.26% reply rate.

Results:

• Revenue Generated: $3700
• Deals Closed: 8

Analysis:

The initial email had a strong open rate, indicating the subject line and preview text were effective in grabbing attention. The click and reply rates were also promising, showing genuine interest from recipients. The follow-up email helped re-engage those who didn’t respond initially, resulting in additional replies and closed deals.

Key Takeaways:

1. Personalized Subject Lines: Using personalized subject lines helps increase open rates.
2. Clear Value Proposition: Clearly stating the benefits of the partnership made the offer more appealing.
3. Follow-Up: A gentle reminder can help convert initial interest into actual responses.

Conclusion:

This campaign demonstrated the effectiveness of a well-crafted outreach email sequence in establishing valuable partnerships. By focusing on clear communication and the benefits of collaboration, we successfully engaged web design professionals and closed several deals.

I have successfully designed, written content for, and optimized several landing pages using ClickFunnels. Each project involved meticulous attention to detail, ensuring both compelling copy and high conversion rates. Here are some of the notable projects:

1. Wedding Filmmaker Mastery
   • Visit Site
   • Aimed at helping wedding filmmakers enhance their craft and business acumen.
2. MyCoach School
   • Visit Site
   • A platform for coaches to grow their business and reach their full potential.
3. Retire SA
   • Visit Site
   • Providing resources and guidance for a secure retirement in South Africa.
4. Skylark Bookkeeping Services
   • Visit Site
   • Offering professional bookkeeping services tailored to small businesses.
5. Fit Warrior
   • Visit Site
   • A fitness program designed to transform lives through disciplined training and nutrition.
6. Project Buddy Services
   • Visit Site
   • Dedicated to supporting students with academic projects and tasks.
7. The Chiropractic University
   • Visit Site
   • Educating future chiropractors with comprehensive courses and resources.
8. Course From Scratch Masterclass
   • Visit Site
   • Teaching individuals how to create and launch their own online courses.
9. Prime Real Estate
   • Visit Site
   • A platform for real estate professionals to connect and thrive in their industry.
10. The iDudes News
    • Visit Site
    • Providing the latest updates and news in the tech world.
11. Start Repairing Credit
    • Visit Site
    • Helping individuals improve their credit scores with practical advice and solutions.

Each landing page was crafted to target specific audiences, with a focus on clear messaging and user-friendly design to maximize engagement and conversions. My expertise in both content creation and CRO has consistently delivered excellent results for my clients.