Klaviyo Migration · Email Marketing Case Study
PureBite Co. – MailChimp to Klaviyo Migration
A gluten-free snack brand migrated platforms and saw a 12% revenue increase in 30 days — with a 55% open rate on the lead nurture flow and 43% on abandoned cart.
Key Results
| +12%Revenue Lift in 30 Days | 43%Abandoned Cart Open Rate | 14%Abandoned Cart CTR | 55%Lead Nurture Open Rate | 21%Lead Nurture CTR |
Background
PureBite Co. produces gluten-free snack bars, co-founded by two brothers. When Elliott reached out, they were running MailChimp — fine for basic sends, but not built for the revenue-driven automation a growing brand actually needs. The brief covered the full scope: strategy, migration planning, project management, and hands-on implementation.
One thing that made this project stand out: the consultant found PureBite on a grocery store shelf before the engagement even started, bought it, and tried it. Loved it. When the product genuinely delivers, email marketing becomes a lot easier to write.
Product & Klaviyo Flow Setup
PureBite Co. snack bars — spotted on a grocery shelf before the project started
Klaviyo flow setup post-migration from MailChimp
Klaviyo Flow Performance
These are the actual Klaviyo stats from the flows after migration. The abandoned cart numbers alone show exactly how much PureBite was leaving on the table with MailChimp — a 43% open rate and 14% CTR is well above industry average for any ecommerce flow.
Overall flow performance — open rates, CTR, and revenue attribution
Abandoned Cart vs Lead Nurture – Stats Comparison
Abandoned Cart Flow — 43% open rate · 14% CTR
Lead Nurture Flow — 55% open rate · 21% CTR
| Metric | Result |
|---|---|
| Abandoned Cart — Open Rate | 43% |
| Abandoned Cart — Click-Through Rate | 14% |
| Lead Nurture — Open Rate | 55% |
| Lead Nurture — Click-Through Rate | 21% |
| Revenue Increase (first 30 days) | +12% |
What Made It Work
- The Right Platform — Klaviyo gave the segmentation, automation, and analytics muscle that MailChimp simply doesn’t have at this level for ecommerce. The migration itself unlocked capabilities that weren’t possible before.
- A Methodical Plan — Every step was mapped before execution started. No guesswork, no pivoting mid-project — a structured approach run through to completion.
- Two-Way Accountability — The consultant didn’t just build the strategy and hand it over. He held the client accountable to following it too. That shared ownership is what gets results across the finish line.
The Takeaway: Revenue was up 12% within the first 30 days. For a CPG brand selling through grocery and online, that kind of email-driven lift in a single month shows exactly what switching to the right platform — and running it properly — can do.
Results Summary
| Metric | Result |
|---|---|
| Revenue Increase (first 30 days) | +12% |
| Abandoned Cart Open Rate | 43% |
| Abandoned Cart CTR | 14% |
| Lead Nurture Open Rate | 55% |
| Lead Nurture CTR | 21% |
| Migration | MailChimp → Klaviyo |
| Services Delivered | Strategy, project management, full implementation |
Client Testimonial
“Very methodical and good at what he does. He lays out a plan and sticks to it — but most importantly he makes you stick to the plan as well. His dedication and commitment to client satisfaction really stood out throughout the whole project.”
Elliott R. — Co-Founder, PureBite Co.
★★★★★