A gluten-free snack brand migrated platforms and saw a 12% revenue increase in 30 days, with a 55% open rate on the lead nurture flow and 43% on abandoned cart.
Key Results
+12%Revenue Lift in 30 Days
43%Abandoned Cart Open Rate
14%Abandoned Cart CTR
55%Lead Nurture Open Rate
21%Lead Nurture CTR
Background
This company produces gluten-free snack bars and is co-founded by 2 brothers.
When Elliott reached out to me in late June 2024, they were running MailChimp. They had fine for basic sends, but not built for the revenue-driven automation a growing brand actually needs.
And one thing that made this project stand out was that the I found one of their products on a grocery store shelf before the engagement even started, bought it, and tried it. Loved it.
When the product genuinely works, email marketing becomes a lot easier to write.
Klaviyo Flow Performance
These are the actual Klaviyo stats from the flows after migration (with full permission of course — had to cut out and blur the screenshots this way cos of NDA and stuff). The abandoned cart numbers alone show exactly how much the client was leaving on the table with MailChimp: a 43% open rate and 14% CTR is well above industry average for any ecommerce flow.
Abandoned Cart vs Lead Nurture – Stats Comparison
Abandoned Cart Flow: 43% open rate – 14% CTR
Lead Nurture Flow: 55% open rate – 21% CTR
Metric
Result
Abandoned Cart – Open Rate
43%
Abandoned Cart – Click-Through Rate
14%
Lead Nurture – Open Rate
55%
Lead Nurture – Click-Through Rate
21%
Revenue Increase (first 30 days)
+12%
What Made It Work
The Right Platform: Klaviyo gave the segmentation, automation, and analytics the muscle that MailChimp simply doesn’t have at this level for ecommerce. The migration itself opened up capabilities that weren’t possible before.
A Strategic Plan: Every step was mapped before execution started. No guesswork, or switching lanes mid-project… We followed a our structured approach and system through to completion.
2-Way Accountability: We didn’t just build the strategy and hand it over. We held them accountable to following it too. And I don’t have to tell you that shared ownership is what gets results across the finish line.
The Takeaway:
Revenue was up 12% within the first 30 days. For a CPG brand selling through grocery and online, that kind of email-driven lift in a single month shows exactly what switching to the right platform and running it properly can do.
Results Summary
Metric
Result
Revenue Increase (first 30 days)
+12%
Abandoned Cart Open Rate
43%
Abandoned Cart CTR
14%
Lead Nurture Open Rate
55%
Lead Nurture CTR
21%
Migration
MailChimp → Klaviyo
Services Delivered
Strategy, project management, full implementation
Client Testimonial
“Simon is good at what he does. He lays out a plan and sticks to it. But most importantly he makes you stick to the plan as well. His dedication and commitment to making this project work despite the challenges and hurdles really stood out. Thanks once again Simon.”
In 12 months with 10 automations built in the first 3 months, we achieved $700,361 in attributable email revenue – 59% from flows, 41% from campaigns.
Key Results
$700,361Total Revenue (1 Year)
$413,838From Flows — 59%
$286,523From Campaigns — 41%
10Automations (First 3 Months)
Klaviyo Dashboard: Annual Revenue Overview
The screenshot below is the full-year Klaviyo summary for this client. Flows doing the heavy lifting at 59%, campaigns supporting consistently throughout the year.
Flow revenue attribution: $413,838 across automated sequences
Campaign revenue: $286,523 from 12 months of consistent sends
Flow Architecture
In the first 3 months into the project, we built 10 automations, covering every stage of the customer lifecycle from welcome through to win-back. Once built, they ran 24/7 without any manual effort.
Reporting & Analytics Dashboard
Data from Klaviyo, Google Analytics, Shopify, and custom dashboards backed every decision. Weekly and monthly reports kept the client aligned at every stage.
Reporting dashboard used for regular client performance updates
Full Strategy Breakdown
Opt-ins & List Building: Lead magnets, landing pages, and on-site capture forms to grow a clean, engaged list before anything else went live.
Segmentation: List split by behaviour, purchase history, and interests so every send reached the right person at the right time.
Email Design: Mobile-first templates, brand-consistent, built to drive clicks, not just opens.
Content Creation: Storytelling, education, promotions, and time-limited offer. A full content mix that keeps subscribers engaged month after month.
10 Automations: All configured within the first 3 months and running 24/7 across the entire customer lifecycle from day one.
A/B Testing & Analytics: Continuous subject line, copy, and CTA testing, tracked via Klaviyo, Google Analytics, Shopify, and custom dashboards.
The Takeaway: Flows generated 59% of revenue without a single manual send. That’s what building the automation infrastructure right from the start actually looks like. Campaigns added the other 41%, keeping the brand front of mind all year without the list going cold.
In a single month with one focused execution, Klaviyo’s share of total revenue nearly doubled – from 12% in December to 23% within 30 days.
Key Metrics
$34,000+Total Klaviyo Revenue (30 Days)
$21,000+From Flows
$12,000+From Campaigns
12% → 23%Klaviyo Revenue Share
Background
The client was an ecommerce brand focused on customer retention.
When I stepped in, Klaviyo was contributing around 12% of total store revenue. One month after the new strategy launched, that number climbed to 23%, nearly doubling email’s contribution to the business.
The $34,000+ total in that single month tells the rest of the story.
Klaviyo Dashboard – 30-Day Results
The screenshot below is from the client’s actual Klaviyo account at the close of the 30-day period.
Flows and campaigns running together, each pulling its weight.
The 6-Step Process
As usual, I carried out my 6-step Klaviyo growth process.
Full Klaviyo Account Audit: Every flow, campaign, segment, and benchmark already in place was reviewed. You can’t improve what you haven’t measured properly.
Gap & Opportunity Mapping: The audit flagged room for more split testing inside existing flows and uncovered 5 new flows that hadn’t been built yet, all leaving revenue behind.
Revised Campaign Calendar: Shifted to 2–3 sends per week with a full month planned in advance. A/B testing on subject lines was built in from day one.
Segmentation Overhaul: A new hyper-engaged segment was created, high-intent subscribers who tolerate higher send frequency without bouncing off the list.
Strategy Deployment: Executed using my proven ClickUp marketing template already refined across multiple e-commerce clients.
Execution: Right designs, right messaging, right segmentation, right split tests – all firing together. And as you know, execution is where results actually happen.
A/B Testing – Subject Line Open Rates
Subject line testing was live across every campaign. The screenshot below captures open rate performance across the A/B splits.
This is the data that usually shapes what you write next month.
Key Insight: It’s all about execution, getting the right designs, messaging, segmentation, and split tests firing together. The strategy matters, but what you actually do with it matters more. And that’s the whole point of split testing.
In 2 months, the brand re-engaged potential customers and started selling big – built from zero email infrastructure on Klaviyo and Shopify.
Key Results
6.5%Desktop Sign-up Rate
5.9%Mobile Sign-up Rate
$14,500Welcome Flow / Month
$2,400Abandoned Checkout / Month
$1,100Browse Abandonment / Month
$667Abandoned Cart (First 4 Days)
~$600Avg Revenue per Campaign
+31%Overall Revenue Increase
The Challenge
This client came in with almost no email marketing in place. And I mean no flows, no segmentation, not even a strategyy.
The Shopify store was sitting on untapped subscriber data.
So after conducting analysis thoroughly, we found out that just 3 core things needed fixing before anything else could happen:
No foundational flows – zero automated engagement with subscribers
No audience segmentation – everyone was getting the same message
No data-driven campaigns – sends were ad hoc with no performance tracking
The Strategy
So we integrated Klaviyo with Shopify and an entire email system was built from scratch.
Pop-up forms to capture emails
Segmented lists for targeted messaging
Seven automated flows covering every stage of the customer lifecycle.
Then, once the flows were producing results, 6 monthly campaigns were added on top to keep revenue consistent.
The flows built were:
Welcome
Abandoned Checkout
Abandoned Cart
Browse Abandonment
Post-Purchase
Sunset
Win-Back
Pop-Up Opt-in Form
Since this is the list-building engine, we unleashed a well-designed pop-up that was hitting 6.5% on desktop and 5.9% on mobile in sign up rates.
We made sure we have a solid number before a single email goes out. Although initially it was doing about 4.5%, we optimized and split tested to hit our acceptable number.
Welcome Flow: $14,500 / Month
The welcome flow has three emails over 4 days.
Every new subscriber gets a sequence that introduces the brand, addresses common objections, and gives people a reason to buy. At $7.90 revenue per recipient, this single flow pays for itself over and over.
Metric
Result
Revenue
$14,500 / month
Revenue per Recipient
$7.90
Number of Emails
3 emails over 4 days
Audience
New subscribers
Abandoned Checkout Flow – $2,400 / Month
We all know that abandoned checkouts are where the hottest prospects reside. These are shoppers who got all the way to checkout and left, so we did our best work on this flow.
3 emails over four days (the best sequence for this flow), each nudging them back with increasing urgency.
$7.03 per recipient.
This flow alone could justify the entire email setup.
Metric
Result
Revenue
$2,400 / month
Revenue per Recipient
$7.03
Number of Emails
3 emails over 4 days
Browse Abandonment Flow — $1,100 / Month
Two emails triggered when someone browses products but adds nothing to cart. First fires at 2 hours, second at 2 days. Lower-intent audience, but $1.21 per recipient adds up to $1,100 every month running on full autopilot.
Metric
Result
Revenue
$1,100 / month
Revenue per Recipient
$1.21
Email 1 Timing
2 hours post-browse
Email 2 Timing
2 days post-browse
Abandoned Cart Flow — $667 in First 4 Days
Cart abandoners who didn’t reach checkout. The flow launched and pulled in $667.90 in its first four days — $6.24 per recipient. A strong early signal for a flow that only improves with time and testing.
Metric
Result
Revenue (first 4 days)
$667.90
Revenue per Recipient
$6.24
Campaign Performance
As for the campaigns, we’ve got like 6 campaigns/month running alongside the flows.
These are a mix of proven formats and fresh experiments. Each campaign averaged ~$600 in revenue, not counting promotional or sale-day spikes.
Client Testimonial
“Simon and his team delivered weekly reports showing exactly what was invested and what came back from it. Transparency from day one.”
I have successfully designed, written content for, and optimized several landing pages using ClickFunnels. Each project involved meticulous attention to detail, ensuring both compelling copy and high conversion rates. Here are some of the notable projects:
Helping individuals improve their credit scores with practical advice and solutions.
Each landing page was crafted to target specific audiences, with a focus on clear messaging and user-friendly design to maximize engagement and conversions. My expertise in both content creation and CRO has consistently delivered excellent results for my clients.
To establish partnerships with web design professionals by offering SEO expertise in exchange for collaboration on client projects.
Campaign Overview:
We used a two-step email sequence targeting web design professionals in Toronto. The goal was to propose a mutually beneficial partnership where we handle the SEO while they focus on web design.
Email Sequence:
Step 1: Initial Email
Subject Line: Looking for an Expert Web Designer to Partner With
Email Content:
Hi there,
Hope you’re doing great!
I’m [Your Name] from [Your Company] and I’d love to partner with [Business Name].
I came across your portfolio and was thoroughly impressed with your work.
So here’s the deal: As you already know, SEO is becoming increasingly important for businesses to succeed online, and I believe that by partnering with you, we can offer your clients a complete online solution that really sets them apart.
I’ll handle all the technical SEO stuff and help your clients’ websites rank higher on search engines, while you continue to do what you do best – create amazing websites.
We’ll work together to deliver real results for your clients, and we’ll split the profits.
Sounds like a no-brainer, right?
I understand that you’re probably busy, but I’d love to grab a quick call with you to chat about this opportunity in more detail. Let me know if that works for you, and we can set a time that works for both of us.
Thanks for considering this partnership, and I hope to hear back from you soon!
Best, [Your Name]
Outcome: Sent to 380 recipients. 55.79% open rate, 9.47% click rate, 3.68% reply rate.
Step 2: Follow-Up Email (Sent 3 days later)
Email Content:vbnetCopy code
Hi there, Just wanted to follow up on my previous email about partnering up for web design and SEO services. I’m really excited about the potential benefits for both of us. Let me know if you’re interested or have any questions. Looking forward to your response. Best, [Your Name]
Outcome: Sent to 36 recipients. 42.9% open rate, 3.15% click rate, 1.26% reply rate.
Results:
Revenue Generated: $3700
Deals Closed: 8
Analysis:
The initial email had a strong open rate, indicating the subject line and preview text were effective in grabbing attention. The click and reply rates were also promising, showing genuine interest from recipients. The follow-up email helped re-engage those who didn’t respond initially, resulting in additional replies and closed deals.
Key Takeaways:
Personalized Subject Lines: Using personalized subject lines helps increase open rates.
Clear Value Proposition: Clearly stating the benefits of the partnership made the offer more appealing.
Follow-Up: A gentle reminder can help convert initial interest into actual responses.
Conclusion:
This campaign demonstrated the effectiveness of a well-crafted outreach email sequence in establishing valuable partnerships. By focusing on clear communication and the benefits of collaboration, we successfully engaged web design professionals and closed several deals.
In this case study, we’ll take a look at an outreach email campaign designed to generate leads for a car detailing company. The objective was to connect with potential customers and refer them to our client who was temporarily unavailable.
Campaign Overview
We targeted 111 leads in a single email sequence. Our goal was to measure the effectiveness of the email content in generating responses and securing potential business.
Email Sequence Details
Leads Targeted: 111
Emails Sent: 46
Open Rate: 82.61% (38 emails opened)
Click Rate: 0% (0 clicked, no links included)
Reply Rate: 13.04% (6 replies)
Appointments Booked: 4
Email Content
The email content was crafted to be straightforward and personal. Here’s an example of the email sent:
Subject: Looking for a Car Detailing Company to Send Phone Calls
Hi there,
Would you be the right person to talk to about referring some customers your way?
I recently built a website for one of my car detailing clients but he’s kind of out of town, and it’s generating steady leads for services.
I just don’t wanna lose these leads. I know how valuable they are and I’ve got about 12 right now in and around Kitchener. I just need to give them off to somebody for a while until I figure out what to do with the site.
So if you’re taking in more work, please let me know and I would be happy to provide you with more information and answer any questions you may have.
Analysis
Open Rate:
The campaign had a high open rate of 82.61%. This indicates that the subject line and sender information were compelling enough for recipients to open the emails. For cold outreach, this is an impressive open rate, showing that the initial contact was well-received.
Click Rate:
The click rate was 0%, which was expected since no links were included in the emails. Including relevant links or CTAs in future campaigns might help improve this metric.
Reply Rate:
The campaign had a reply rate of 13.04%. This shows that the email content was engaging enough to elicit responses from recipients. For cold outreach, a double-digit reply rate is quite significant and indicates strong engagement.
Appointments Booked:
The campaign resulted in 4 booked appointments. This demonstrates that despite being a cold outreach campaign, it successfully converted a portion of the engaged leads into appointments.
Conclusion
The outreach email campaign for car detailing leads showed potential with a high open and reply rate, especially for cold outreach. The results are promising, highlighting the effectiveness of the initial engagement strategy.
The fact that it led to 4 booked appointments shows tangible success. By refining the email content, enhancing the CTA, and implementing a follow-up strategy, we can expect even better results in future campaigns.
In this case study, we’ll explore an outreach email campaign designed to generate leads for a deck building company. The goal was to connect with potential customers and refer them to our client who was temporarily unavailable.
Campaign Overview
We targeted 254 leads in two separate email sequences. Our primary objective was to gauge the effectiveness of our email content and its ability to generate responses and potential business opportunities.
Email Sequence Details
Sequence 1
Leads Targeted: 254
Emails Sent: 115
Open Rate: 48.7% (56 emails opened)
Click Rate: 0% (0 clicked, no links included)
Reply Rate: 9.57% (11 replies)
Appointments Booked: 9
Sequence 2
Leads Targeted: 216
Emails Sent: 173
Open Rate: 41.62% (72 emails opened)
Click Rate: 0% (0 clicked, no links included)
Reply Rate: 3.47% (6 replies)
Appointments Booked: 11
Email Content
The email content used in our campaign was designed to be straightforward and personal. Here’s an example of the email sent:
Analysis
Open Rate:
Sequence 1 had a slightly higher open rate (48.7%) compared to Sequence 2 (41.62%). This indicates the subject line and sender information were engaging enough for recipients to open the emails.
Click Rate:
Both sequences had a 0% click rate, which is expected since no links were included in the emails. Future campaigns might benefit from including relevant links or CTAs.
Reply Rate:
Sequence 1 had a higher reply rate (9.57%) compared to Sequence 2 (3.47%). This indicates that the email content in Sequence 1 was more engaging or relevant to the recipients.
Appointments Booked:
Sequence 1 resulted in 9 appointments booked, while Sequence 2 led to 11 bookings. This shows that the campaign successfully converted email engagements into tangible business opportunities.
Conclusion
The outreach email campaign showed potential with reasonable open and reply rates and successfully converted engagements into appointments. By refining the email content, improving the CTA, and carrying out a follow-up strategy, we can expect even better results in future campaigns.
