How a Pet Food Store Gained an Extra 31% in Revenue Through Flows & Email Campaigns
In 2 months, the brand re-engaged potential customers and started selling big – built from zero email infrastructure on Klaviyo and Shopify.
Key Results
| 6.5%Desktop Sign-up Rate | 5.9%Mobile Sign-up Rate | $14,500Welcome Flow / Month | $2,400Abandoned Checkout / Month |
| $1,100Browse Abandonment / Month | $667Abandoned Cart (First 4 Days) | ~$600Avg Revenue per Campaign | +31%Overall Revenue Increase |
The Challenge
This client came in with almost no email marketing in place. And I mean no flows, no segmentation, not even a strategyy.
The Shopify store was sitting on untapped subscriber data.
So after conducting analysis thoroughly, we found out that just 3 core things needed fixing before anything else could happen:
- No foundational flows – zero automated engagement with subscribers
- No audience segmentation – everyone was getting the same message
- No data-driven campaigns – sends were ad hoc with no performance tracking
The Strategy
So we integrated Klaviyo with Shopify and an entire email system was built from scratch.
- Pop-up forms to capture emails
- Segmented lists for targeted messaging
- Seven automated flows covering every stage of the customer lifecycle.
Then, once the flows were producing results, 6 monthly campaigns were added on top to keep revenue consistent.
The flows built were:
- Welcome
- Abandoned Checkout
- Abandoned Cart
- Browse Abandonment
- Post-Purchase
- Sunset
- Win-Back
Pop-Up Opt-in Form
Since this is the list-building engine, we unleashed a well-designed pop-up that was hitting 6.5% on desktop and 5.9% on mobile in sign up rates.
We made sure we have a solid number before a single email goes out. Although initially it was doing about 4.5%, we optimized and split tested to hit our acceptable number.
Welcome Flow: $14,500 / Month
The welcome flow has three emails over 4 days.
Every new subscriber gets a sequence that introduces the brand, addresses common objections, and gives people a reason to buy. At $7.90 revenue per recipient, this single flow pays for itself over and over.
| Metric | Result |
|---|---|
| Revenue | $14,500 / month |
| Revenue per Recipient | $7.90 |
| Number of Emails | 3 emails over 4 days |
| Audience | New subscribers |
Abandoned Checkout Flow – $2,400 / Month
We all know that abandoned checkouts are where the hottest prospects reside. These are shoppers who got all the way to checkout and left, so we did our best work on this flow.
3 emails over four days (the best sequence for this flow), each nudging them back with increasing urgency.
$7.03 per recipient.
This flow alone could justify the entire email setup.
| Metric | Result |
|---|---|
| Revenue | $2,400 / month |
| Revenue per Recipient | $7.03 |
| Number of Emails | 3 emails over 4 days |
Browse Abandonment Flow — $1,100 / Month
Two emails triggered when someone browses products but adds nothing to cart. First fires at 2 hours, second at 2 days. Lower-intent audience, but $1.21 per recipient adds up to $1,100 every month running on full autopilot.
| Metric | Result |
|---|---|
| Revenue | $1,100 / month |
| Revenue per Recipient | $1.21 |
| Email 1 Timing | 2 hours post-browse |
| Email 2 Timing | 2 days post-browse |
Abandoned Cart Flow — $667 in First 4 Days
Cart abandoners who didn’t reach checkout. The flow launched and pulled in $667.90 in its first four days — $6.24 per recipient. A strong early signal for a flow that only improves with time and testing.
| Metric | Result |
|---|---|
| Revenue (first 4 days) | $667.90 |
| Revenue per Recipient | $6.24 |
Campaign Performance
As for the campaigns, we’ve got like 6 campaigns/month running alongside the flows.
These are a mix of proven formats and fresh experiments. Each campaign averaged ~$600 in revenue, not counting promotional or sale-day spikes.
Client Testimonial
“Simon and his team delivered weekly reports showing exactly what was invested and what came back from it. Transparency from day one.”
Jason – COO, StridePets
★★★★★