How StridePets Gained an Extra 31% in Revenue Through Flows & Email Campaigns
Email Marketing · Klaviyo Case Study
In 2 months, the brand re-engaged potential customers and started selling big – built from zero email infrastructure on Klaviyo and Shopify.
Key Results
| 6.5%Desktop Sign-up Rate | 5.9%Mobile Sign-up Rate | $14,500Welcome Flow / Month | $2,400Abandoned Checkout / Month |
| $1,100Browse Abandonment / Month | $667Abandoned Cart (First 4 Days) | ~$600Avg Revenue per Campaign | +31%Overall Revenue Increase |
The Challenge
StridePets came in with almost no email marketing in place. No flows. No segmentation. No strategy — just a Shopify store sitting on untapped subscriber data. Three core things needed fixing before anything else could happen:
- No foundational flows – zero automated engagement with subscribers
- No audience segmentation – everyone was getting the same message
- No data-driven campaigns – sends were ad hoc with no performance tracking
The Strategy
Klaviyo was integrated with Shopify and an entire email system was built from scratch. Pop-up forms to capture emails, segmented lists for targeted messaging, and seven automated flows covering every stage of the customer lifecycle. Once the flows were producing results, six monthly campaigns were added on top to keep revenue consistent.
Flows built: Welcome · Abandoned Checkout · Abandoned Cart · Browse Abandonment · Post-Purchase · Sunset · Win-Back
Pop-Up Opt-in Form
The list-building engine. A well-designed pop-up hitting 6.5% on desktop and 5.9% on mobile — solid numbers before a single email goes out.
Pop-up opt-in form — 6.5% desktop, 5.9% mobile sign-up rate
Welcome Flow — $14,500 / Month
Three emails over four days. Every new subscriber gets a sequence that introduces the brand, addresses common objections, and gives people a reason to buy. At $7.90 revenue per recipient, this single flow pays for itself over and over.
Welcome Flow structure — 3 emails across 4 days
Welcome email design used in the flow
| Metric | Result |
|---|---|
| Revenue | $14,500 / month |
| Revenue per Recipient | $7.90 |
| Number of Emails | 3 emails over 4 days |
| Audience | New subscribers |
Abandoned Checkout Flow – $2,400 / Month
These are the hottest prospects — shoppers who got all the way to checkout and left. Three emails over four days, each nudging them back with increasing urgency. $7.03 per recipient. This flow alone could justify the entire email setup.
Abandoned Checkout Flow — 3 emails, 4-day window
Abandoned Checkout email design
| Metric | Result |
|---|---|
| Revenue | $2,400 / month |
| Revenue per Recipient | $7.03 |
| Number of Emails | 3 emails over 4 days |
Browse Abandonment Flow — $1,100 / Month
Two emails triggered when someone browses products but adds nothing to cart. First fires at 2 hours, second at 2 days. Lower-intent audience, but $1.21 per recipient adds up to $1,100 every month running on full autopilot.
| Metric | Result |
|---|---|
| Revenue | $1,100 / month |
| Revenue per Recipient | $1.21 |
| Email 1 Timing | 2 hours post-browse |
| Email 2 Timing | 2 days post-browse |
Abandoned Cart Flow — $667 in First 4 Days
Cart abandoners who didn’t reach checkout. The flow launched and pulled in $667.90 in its first four days — $6.24 per recipient. A strong early signal for a flow that only improves with time and testing.
| Metric | Result |
|---|---|
| Revenue (first 4 days) | $667.90 |
| Revenue per Recipient | $6.24 |
Campaign Performance
Six campaigns per month running alongside the flows — a mix of proven formats and fresh experiments. Each campaign averaged ~$600 in revenue, not counting promotional or sale-day spikes.
Client Testimonial
“The team delivered weekly reports showing exactly what was invested and what came back from it. Transparency from day one, results to match.”
Jason P. — COO, StridePets
★★★★★