Simple Campaign Management for Blue Whale Media Using GoHighLevel
- Client Blue Whale Media
Client: Blue Whale Media (My own agency)
Objective: Promote and sell an AI Chatbot solution, set up appointments, and nurture leads using GoHighLevel.
Strategy:
Landing Pages and Funnels:
- Created an AI ChatBot offer page: AI ChatBot Offer
- Additional support pages:
- Booking page: Book a Call
- Onboarding page: Onboarding
- Onboarding checklist: Checklist
- Pricing page: Pricing
Workflow Automation:
- Set up automated workflows for different customer interactions like appointment confirmations, reminders, and follow-ups.
- Example workflows:
- Appointment Confirmation + Reminder
- Sales Call Zoom Link Clicked
- No-Show (Sales Call)
- New Sale + Onboarding Call Nurture
- Onboarding Call Confirmed + Reminders
- Onboarding Call Zoom Link Clicked
- Onboarding No-Show
- Opt Out – DND
- New Onboarding Notification (Internal Email)
- Proven Strategies for 100 New Customers
- See attached image for a full list of workflows.
Lead Capture and Nurture:
- Created an opt-in offer to attract potential customers: Opt-In Offer
- Designed email series workflows to nurture leads and guide them through the sales process.
- Email series workflow examples:
Results:
- Better Engagement: The AI ChatBot and landing pages led to more user interaction on the website.
- Efficient Appointment Setting: Automated workflows made setting and confirming appointments easier, with fewer no-shows.
- Effective Lead Nurturing: The email series helped move leads from initial interest to conversion.
- Increased Conversions: The campaign helped Blue Whale Media attract more clients and increase overall conversions.
Conclusion
The simple campaign management for Blue Whale Media showed how GoHighLevel can integrate different marketing strategies into one smooth system. Using AI ChatBots, landing pages, and automated workflows, the campaign effectively engaged potential customers, streamlined operations, and nurtured leads, setting a solid foundation for future growth.
This case study highlights how you use GoHighLevel to deliver effective marketing solutions, showing its value in achieving real results for your agency.