PureBite Co. – MailChimp to Klaviyo Migration

A gluten-free snack brand migrated platforms and saw a 12% revenue increase in 30 days — with a 55% open rate on the lead nurture flow and 43% on abandoned cart.

Key Results

Background

PureBite Co. produces gluten-free snack bars, co-founded by two brothers. When Elliott reached out, they were running MailChimp — fine for basic sends, but not built for the revenue-driven automation a growing brand actually needs. The brief covered the full scope: strategy, migration planning, project management, and hands-on implementation.

One thing that made this project stand out: the consultant found PureBite on a grocery store shelf before the engagement even started, bought it, and tried it. Loved it. When the product genuinely delivers, email marketing becomes a lot easier to write.

Product & Klaviyo Flow Setup

PureBite Co. snack bars — spotted on a grocery shelf before the project started

Klaviyo flow setup post-migration from MailChimp

Klaviyo Flow Performance

These are the actual Klaviyo stats from the flows after migration. The abandoned cart numbers alone show exactly how much PureBite was leaving on the table with MailChimp — a 43% open rate and 14% CTR is well above industry average for any ecommerce flow.

Overall flow performance — open rates, CTR, and revenue attribution

Abandoned Cart vs Lead Nurture – Stats Comparison

Abandoned Cart Flow — 43% open rate · 14% CTR

Lead Nurture Flow — 55% open rate · 21% CTR

What Made It Work

1. The Right Platform — Klaviyo gave the segmentation, automation, and analytics muscle that MailChimp simply doesn’t have at this level for ecommerce. The migration itself unlocked capabilities that weren’t possible before.
2. A Methodical Plan — Every step was mapped before execution started. No guesswork, no pivoting mid-project — a structured approach run through to completion.
3. Two-Way Accountability — The consultant didn’t just build the strategy and hand it over. He held the client accountable to following it too. That shared ownership is what gets results across the finish line.

The Takeaway: Revenue was up 12% within the first 30 days. For a CPG brand selling through grocery and online, that kind of email-driven lift in a single month shows exactly what switching to the right platform — and running it properly — can do.

Results Summary

Client Testimonial

“Very methodical and good at what he does. He lays out a plan and sticks to it — but most importantly he makes you stick to the plan as well. His dedication and commitment to client satisfaction really stood out throughout the whole project.”

Elliott R. — Co-Founder, PureBite Co.
★★★★★

Twelve months. Ten automations built in the first three months. $700,361 in attributable email revenue – 59% from flows, 41% from campaigns.

Key Results

Klaviyo Dashboard — Annual Revenue Overview

The screenshot below is the full-year Klaviyo summary for this client. Flows doing the heavy lifting at 59%, campaigns supporting consistently throughout the year.

Klaviyo annual revenue — $700,361 total, flows 59%, campaigns 41%

Revenue Breakdown — Flows vs Campaigns

Flow revenue attribution — $413,838 across automated sequences

Campaign revenue — $286,523 from 12 months of consistent sends

Flow Architecture

Ten automations were live within the first three months, covering every stage of the customer lifecycle from welcome through to win-back. Once built, they ran 24/7 without any manual effort.

10 automated sequences — all built in the first 3 months

Reporting & Analytics Dashboard

Every decision was backed by data from Klaviyo, Google Analytics, Shopify, and custom dashboards. Weekly and monthly reports kept the client aligned at every stage.

Reporting dashboard used for regular client performance updates

Full Strategy Breakdown

1. Opt-ins & List Building — Lead magnets, landing pages, and on-site capture forms to grow a clean, engaged list before anything else went live.
2. Segmentation — List split by behaviour, purchase history, and interests so every send reached the right person at the right time.
3. Email Design — Mobile-first templates, brand-consistent, built to drive clicks — not just opens.
4. Content Creation — Storytelling, education, promotions, and time-limited offers — a full content mix that keeps subscribers engaged month after month.
5. 10 Automations — All configured within the first 3 months and running 24/7 across the entire customer lifecycle from day one.
6. A/B Testing & Analytics — Continuous subject line, copy, and CTA testing — tracked via Klaviyo, Google Analytics, Shopify, and custom dashboards.

The Takeaway: Flows generated 59% of revenue without a single manual send. That’s what building the automation infrastructure right from the start actually looks like. Campaigns added the other 41%, keeping the brand front of mind all year without the list going cold.

Results Summary

Klaviyo Email Marketing · Case Study

One month. One focused execution. Klaviyo’s share of total revenue nearly doubled — from 12% in December to 23% within 30 days.

Key Metrics

Background

The client was an ecommerce brand focused on customer retention.

When I stepped in, Klaviyo was contributing around 12% of total store revenue. One month after the new strategy launched, that number climbed to 23% — nearly doubling email’s contribution to the business. The $34,000+ total in that single month tells the rest of the story.

Klaviyo Dashboard – 30-Day Results

The screenshot below is from the client’s actual Klaviyo account at the close of the 30-day period. Flows and campaigns running together, each pulling their weight.

Klaviyo dashboard — $34k+ revenue, 23% of total store revenue across 30 days

The 6-Step Process

1. Full Klaviyo Account Audit — Every flow, campaign, segment, and benchmark already in place was reviewed. You can’t improve what you haven’t measured properly.
2. Gap & Opportunity Mapping — The audit flagged room for more split testing inside existing flows and uncovered 5 new flows that hadn’t been built yet — all leaving revenue behind.
3. Revised Campaign Calendar — Shifted to 2–3 sends per week with a full month planned in advance. A/B testing on subject lines was built in from day one.
4. Segmentation Overhaul — A new Hyper-engaged segment was created — high-intent subscribers who tolerate higher send frequency without bouncing off the list.
5. Strategy Deployment — Executed using a proven ClickUp marketing template already refined across multiple ecommerce clients.
6. Execution — Right designs, right messaging, right segmentation, right split tests — all firing together. Execution is where results actually happen.

A/B Testing – Subject Line Open Rates

Subject line testing was live across every campaign. The screenshot below captures open rate performance across the A/B splits — this is the data that shapes what you write next month.

Subject line A/B test results — open rate comparison across campaign variations

Key Insight: It’s all about execution — getting the right designs, messaging, segmentation, and split tests firing together. The strategy matters, but what you actually do with it matters more.

Results Summary